Crowdsourcing Art: Guggenheim and YouTube Use Web 2.0 To Source Video Art

// June 15th, 2010 // b-scene, b-wired // Lawrence

The heavy artillery of the Art Industry has avoided explicit interactions with the internet revolution. Online art networks, artist galleries, art merchandise stores and much more congregate happily in this web-2.0-sphere but the big guns have remained conservative when it comes to the world wide web. Until now! The gargantuan Guggenheim is jumping into bed with internet giant YouTube on a crowdsourced coalition.

The project, called YouTube Play and conceived as a biennial event, is intended to discover innovative work from unexpected sources. It is open even to entrants who don’t consider themselves artists, and actively encourages the participation of people with little or no experience in video. “People who may not have access to the art world will have a chance to have their work recognized,” said Nancy Spector, deputy director and chief curator of the Guggenheim Foundation. “We’re looking for things we haven’t seen before.”

Applicants will be able to submit their videos (only one entry per person) starting Monday, uploading them on a channel created for the initiative, also called YouTube Play (youtube.com/play). The works must have been created within the past two years and cannot be longer than 10 minutes, made for commercial use or excerpted from longer videos. The deadline for submissions is July 31.

via NY Times

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