Top 5 most influential fonts for consumers
// September 7th, 2011 // View Comments // b-Crowd, b-inspired
Why do some brand logos seem to stick with us while others don’t? Some brands take the plunge and either build their own font or use one that isn’t among the ‘safe’ fonts. It can get boring to see the same logos using Futura, Times New Roman or Helvetica (well, Skype uses Helvetica). Let’s take a look at the top five logos that businesses have used to set their brand apart.
1. Giorgio Armani – Didot LT Std Headline
This sleek font is named after a famous French printing and producing family in the 18th century. Didot derives in name from its stressed lines and ‘modern’ look and feel.
2. Coca Cola – Coca Cola ii
This font just gives you that ‘it’s the 1950s and you’re drinking a cold Coke from a glass bottle’ feeling doesn’t it? This distinctive logo has undergone a few changes – can you believe that it’s been around for 125 years! But it still maintains its trademark ‘fishtail’ off of the C. 
3. Twitter – Pico Alphabet (modified)
Twitter’s font is a light-hearted twist on a very normal looking logo. Now, the font is so widespread that just the T can be recognised around the globe. Perhaps we’ll see more with fonts on Twitter in the future? For now, here’s a website where you can write your name (or anything you want, really) in ‘Twitter’.
4. Walt Disney – Walt Disney v4.1
The Walt Disney font may be the most loved and widely recognised font for children of the last 50 years. Who doesn’t have warm and fuzzy memories of watching Cinderella or The Little Mermaid after seeing this logo?
5. Facebook – Klavika (modified)
Of course, no list of brand messaging is complete without mentioning Facebook. This brand selected a simple, sans serif font that emphasised the technical nature of the social platform without seeming like a tech company. Perhaps Klavika will surpass Disney as the most-loved font for Generation Y?
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